10 Iconic Brands that Disappeared

There are many great companies and brands that disappeared, lets have a look at 10 iconic brands that disappeared.



10. Chipwich












The Chipwich — two chocolate-chip cookies enveloping a slab of vanilla ice cream dotted with chocolate chips — was a favorite treat of summertime snackers. It debuted in New York in 1981, where it was sold by street-cart vendors.

It was as an inexpensive marketing strategy, and it worked.

CoolBrands bought Chipwich in 2002, selling it to Dreyer’s five years later. This turned out to be the death knell for the ice-cream treat. Dreyer’s is a subsidiary of Nestlé (NSRGY), which sold a similar treat, the Nestlé Ice Cream Toll House Cookie Sandwich. Not wanting to compete with its own product, Nestlé deep-sixed the Chipwich.



9. E.F. Hutton & co.

E.F. Hutton was one of the largest and most respected brokerage firms in the United States. But what most people remember about it was its popular television commercials from the 1970s, in which someone would disclose that his broker was E.F. Hutton. Upon this disclosure, the formerly loud restaurant or party would come to an abrupt silence. An off-screen voice would then say: “When E.F. Hutton talks, people listen.”

E.F. Hutton merged with Shearson Lehman/American Express in 1988, resulting in a firm called Shearson Lehman Hutton. After more mergers, it became part of Morgan Stanley Smith Barney. So while E.F. Hutton technically still exists, its days as an iconic brand are long gone.



8. Oldsmobile

The Oldsmobile brand was founded in 1897, and 35 million units were sold before the line was discontinued, more than a century later.

Oldsmobile reported a shortfall in its sales during the 1990s, which led General Motors (GM) to announce in 2000 that the brand would be phased out. The final Oldsmobile, an Alero, rolled off the assembly line on April 29, 2004, and the automaker closed its doors, taking all of the Auroras, Cutlasses, Silhouettes and 88s with it.



7. Bowery Savings Bank

The Bowery Savings Bank was a New York institution, literally and figuratively. The bank was chartered in 1834 and went on to open more than 35 branches in the New York area. The bank was so identified with the city that no less a figure than New York Yankees legend Joe DiMaggio was its spokesman.

The bank went into decline in the 1980s and was sold in 1987 to the H.F. Ahmanson, a holding company that was the parent of Home Savings of America, once one of the nation’s largest thrift institutions. Bowery Savings was merged into the Home Savings network.

The bank continued to change hands, though, and what’s left of it is now owned by Capital One Financial(COF).



6. Wang Laboratories

Wang Laboratories was a computer company with headquarters in Massachusetts. It peaked during the 1980s, when it had more than 33,000 employees and $3 billion in annual revenue.

In the 1970s, Wang competed aggressively with IBM (IBM). The company sold some of the first word processors, including the 1200 and the OIS. It was also a pioneer in data processors, including the 2200 model.

Wang went into eclipse when PCs became popular, rendering the stand-alone word processor obsolete. The company filed for bankruptcy in 1992. It was acquired by Getronics, a Dutch information technology company, but the new owner discontinued support for Wang products in 2008.



5. Levitz Furniture
Levitz Furniture operated a national chain of warehouse-style retail outlets selling brand-name furniture. Its commercials used a catchy jingle that informed you that “You’ll love it at Levitz,” and for a very long time people did; the company was in business for more than 100 years.

The warehouse format ultimately proved to be its downfall. In the 1990s, American furniture buyers began to prefer to shop in stores that arranged the furniture to look as if it were actually in someone’s living room, and Levitz faced huge losses as a result. The store filed for bankruptcy and liquidated its inventory in 2007.



4. Amoco

Amoco was known as the Standard Oil Company when it was founded in 1889. It acquired the American Oil Company in 1910 and shortened that name to the more user-friendly Amoco.

The company was responsible for pioneering both the tanker truck and the drive-through gas station, both of which remain regular fixtures of American life today.

In 1998, Amoco announced that it was merging with British Petroleum (BP). The plan was for all U.S. BP stations to bear the Amoco logo, while overseas Amoco stations got the BP name. However, BP announced it would simply close all the Amoco stations or rebrand them with the BP logo, and Amoco promptly vanished.



3. Fokker

 Fokker was a Dutch aircraft manufacturer named after its founder, Anthony Fokker. The company operated under several different names, starting out in 1912 in Schwerin, Germany, moving to the Netherlands in 1919.During its most successful period in the 1920s and 1930s, it dominated the civil aviation market. Fokker went into bankruptcy in 1996, and its operations were sold to competitors. 

2. Hummer

General Motors‘ (GM) Hummer was a sport-utility vehicle based on the design of the military vehicle known as the High Mobility Multipurpose Wheeled Vehicle, or “Humvee.” During the early 2000s, the Hummer was a popular vehicle, as well as a social lightning rod.

People in smaller vehicles that shared the road with the metallic behemoths felt menaced by their enormous size, a fear that was justified when a study from the Quality Planning statistical information firm in San Francisco showed that Hummer drivers got five times as many tickets as did drivers of other passenger vehicles.

When asked why this was, Quality Planning President Raj Bhat said that “perhaps Hummer drivers, by virtue of their driving position, are less likely to notice road hazards, signs, pedestrians and other drivers.”

Ultimately, the recession did the Hummer in. In 2008, the commercial viability of such a masterpiece of conspicuous consumption was in doubt, particularly one that got famously substandard gas mileage. GM tried to sell the brand, but, despite a few nibbles, it drew no takers; the brand was discontinued in 2010.



1. Pan American World Airways

Pan American World Airways, or Pan Am, was founded in 1927 and was originally intended to carry mail and passengers between Key West, Fla., and Cuba. The company sought to grow by expanding its international operations and updating its fleet with the newest and most sophisticated planes. The carrier rode the tourism boom that emerged after World War II.

Pan Am became the dominant international carrier during the 1960s and 1970s, its blue globe logo an iconic symbol of its superiority.

However, the 1988 terrorist bombing of Flight 103 over Lockerbie, Scotland, and the spike in jet fuel prices after the Gulf War combined to produce a a financial double-whammy from which the airline couldn’t recover. It filed for bankruptcy in 1991.

In 2011, the airline became the subject of a television series, “Pan Am,” which portrayed the lives of its pilots and flight attendants during the carrier’s heyday.

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